THE ZHAI · M&O Paris Design Fair · Autumn 2024
Oriental Aesthetics · Heritage Craftsmanship · Global Design Stage
About
As the strategic partner of MAISON&OBJET Paris Design Fair in mainland China, THE ZHAI curates Chinese aesthetic creations and craftsmanship, bringing traditional and heritage-inspired works onto the global stage to shape contemporary Oriental lifestyle spaces.
Founded in 1995 under the French International Exhibition Company (SAFI), M&O is one of the top three trade fairs in Europe, praised as “a leading design fair connecting the global interior design and lifestyle community.”
Held twice a year in Paris (January & September), it sets the tone for global design and lifestyle trends.
2024 marks M&O’s 30th anniversary.
For this milestone year, the September fair explores the theme “TERRA COSMOS” (Earth & Universe), emphasizing sensory experiences and poetic, dreamlike spatial journeys.
THE ZHAI responds with the Chinese philosophy of “Harmony between Heaven and Humanity”, conveyed through traditional craftsmanship and Oriental aesthetics.
Exhibition Highlights of THE ZHAI
At the 2024 Autumn edition, THE ZHAI presents curated works across three themes: Wood, Silk, and Porcelain:
- Suzhou Ming-style Furniture
- Silk textiles from Suzhou Silk Museum
- Jingdezhen Porcelain
These works highlight Chinese heritage craftsmanship while envisioning a refined modern Oriental lifestyle.
Customer Reviews
In the global competitive landscape, brand endorsement, supply chain strength, fair pricing, and international business capacity are key to success in mid-to-high-end silk.
